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People Also Search For – Best Things Come Free! #PASF

You go to Google, search for something, get the results, and come across a section that says, “People Also Search For” (PASF). For many, it’s just a simple suggestion based on what they search for. But for SEO (Search Engine Optimization) and other marketing niches, this is a stream of free golden information. It helps them discover relatable yet new ideas to add to their online content.

If you’re still in doubt about this amazing feature, let’s list everything about it.

What Is People Also Search For?

What is people aslo search for

In 2018, Google rolled out one of its dynamic search features, People Also Search For, to help users search in a better way. It appears once you put in your primary keyword or phrase and browse through the SERP (Search Engine Results Page). The topics include those that are in any way connected to your query and are popularly explored by others in real time.

In other words, you get a peek into monthly search volume. It’s a list of related searches that appear after you look for something on Google, enhancing the search experience. Businesses hit up this opportunity to get to the top of search engine rankings.

Suppose your initial search is “healthy vegan breakfast ideas”. Scrolling down, you’ll see the main search results in the middle of the page. On the right side, within the “People Also Search For” section, you might find long-tail keywords or phrases such as “quick vegan breakfast recipes,” “low-calorie vegan breakfast,” or “easy breakfast meal for vegans.” These show what people with similar interests as yours have explored and may also help you improve your search.

How to Use People Also Search for SEO Purposes?

People also search for Mobile
After infinite scroll update PASF is available in Mobile phone only

Getting your website noticed using People Also Search For is a great idea and an important part of digital marketing strategies. When people type search queries into the bar, like “healthy vegan breakfast ideas,” they set an intention to get specific info. That’s why we call it user search intent (or search behavior), i.e., the reason behind the search.

Just keep in mind the following:

1. Search Categories: People look for all types of search sections—information, shopping, books, news, etc. Set up your PASF marketing research accordingly.

2. Give Them What They Expect: If your site offers people what they want, your site will eventually climb the search engine ranks.

3. Interact with them: This is the next step to getting more engagement for your website visitors with content and visual appeal. The more they spend time on your site, the more they will take action like subscribing, buying, etc.

Also Read: How to debloat Windows 11 From Junk Apps (Best Method)

People Also Search For and Keyword Research

People Also Search For and Keyword Research

The People Also Search For keywords are just as important as the target keywords in your content. Here are two ways to discover them:

Free Tools 🆓

Finding a free keyword tool is quite easy! There are several options available to help you get the best PASF search terms for your website.

1. Google’s SERP

Everything remains the same. You type your keyword, find its People Also Search For section, and repeat the process for all your keywords. Make sure to pick only the ones that you know are relevant to your blog or website content. However, this might not be a good idea if you have keywords in bulk. In that case, go for the tools mentioned next.

2. Keywords Everywhere

Keywords Everywhere is a popular browser add-on and keyword research tool that’s absolutely free to use. This is a blessing when you have an exhaustive list of People Also Search For keywords to search for. With this, you can easily use the keywords you find in your content strategy.

Google Trends is like having a finger on the pulse of what’s popular and what people are curious about. It’s a valuable tool to get inspiration for new keyword ideas and stay in the loop with what’s trending.

4. Answer The Public

Answer The Public, this one is like a direct line to all the relevant questions people are asking. It’s perfect for creating long-form content that directly addresses the things people are most curious about.

5. Ahrefs Webmaster Tools

Ahrefs Webmaster Tools is another excellent tool showing you all the People Also Search For keywords and how your website is doing, giving you a good look into your search performance.

Also Read: Characteristics of IoT (Internet of Things)

Free tools are fine for starting off, but paid keyword research tools are the upgraded version. They provide extensive insight and simplify your keyword research. Here are some reliable ones:

1. The Ahrefs Keywords Explorer

It aids in finding the right People Also Search For keywords for your site. You get details about their toughness and possible traffic.

2. The Semrush Keyword Magic Tool

In addition to creating a keyword list, this fantastic tool clarifies the meaning of keywords and a website’s power.

3. TubeBuddy Keyword Explorer

Best for YouTube video keyword search. It helps you come across relevant topics that are trending along with fresh keywords to enhance your videos.

4. The Moz Ke­yword Guide

Moz’s tool digs deep for keyword data. It shows you keyword difficulty, helping you pick both primary and secondary keywords for your website.

5. SpyFu

It lets you peek into rivals’ keyword usage. Know what search terms they win on and the ads they play. This knowledge juices up your SEO strate­gy.

6. KWFinder

This one is another powerful tool for finding a valuable keyword phrase. It gives detailed data on word search volume, difficulty level, and data trends. It’s easy to use.

7. SE Ranking Keyword Suggestion Tool

This tool does more than suggest the People Also Search For keywords. It thoroughly tracks your SEO ranking and watches your competition.

8. SERPStat

SERPStat has several marketing tools available including the keyword one. It suggests keywords, offers search volume data and competes in analysis. These features help to perfect your SEO strategy.

Since your competitors could also keep an eye on the People Also Search For list, follow the steps below to pick them carefully:

  • Start with the Basics: Pick a general word related to your business, like “digital marketing.”
  • Add More to Your List: Write down other words you find in the “People Also Search For” suggestions, like “content marketing” or “SEO Campaigns.”
  • Decide What’s Best: Use tools like Ahrefs, or others to see which suggestions from People Also Search For have lots of searches and which ones are easier to rank for. Focus on the ones that look most promising.

Content Creation With People Also Search For

Content Creation With People Also Search For

So once you’ve gathered a bunch of those PASF keywords you’re aiming to rank for, it’s time to put them into your content. Let’s go about this step-by-step.

🔍Looking for Content Ideas

Looking for Content Ideas using PASF

Longer blog posts help you keep up with both your readers and the algorithm. But it is not easy to find topics that can interest people. People Also Search For helps you out with blog post ideas drawing more organic traffic.

Another tool to combine with People Also Search For is People Also Ask (PAA). It helps by showing you common questions people are asking about a topic. For example, searching for “Korean skincare,” Google will show you questions like:

  • What are the best Korean skincare products?
  • How do you do a Korean skincare routine
  • What is the 10-step Korean skincare routine
  • Are Korean skincare products good for acne?

You can pick some queries from here and create blog posts that answer questions most frequently asked by users.

💪Competitor Content Analysis

Competitor Content Analysis using PASF

Use this search engine feature to see what your competitors are talking about. Observe who’s doing well in search results for the keywords you’re interested in. Look at their content and blog posts. Notice how they approach the topic. Based on this, you can find ways to make your content better.

For example, if you sell fitness gear and want to rank high for “best home workout gear,” and the top result is a blog post about “Top 5 Must-Have Home Gym Essentials,” you could write a more detailed guide with 7 or 10 essential items. This way, you can offer more helpful info to your target audience and maybe even do better than your competitors.

Using People Also Search For (PASF Suggestions) With On-Page SEO

PASF can boost your on-page SEO. Once you’ve identified the People Also Search For keywords that align with your business, simply add them naturally into your headings, meta descriptions, and page titles. You can also include them in your blog titles or FAQs.

When these terms are included in your webpage content, they assist algorithms in having a deeper understanding of your business’s essence. As Google comprehends your website better, it rewards you with improved search engine ranking, increasing your online visibility to potential visitors.

People Also Search For (PASF) vs People Also Ask (PAA)

We talked about combining these two features to create top-results content. But it’s also important to have a glance at their comparisons and contrasts. This can help you make the most of these features.

People Also Search For (PASF)People Also Ask (PAA)
✅ Shows up at the end of search engine results pages (SERPs).
✅ Gives a list of other things people often look for.
✅ Offers more topics or ideas to help with searches or find related topics.
✅ Shows a list of questions in search results in boxes you can click on.
✅ These are related to what you searched for.
✅ Gives short answers and more questions when you click on them.
✅ Affects click-through rate (CTR)
comparisons between People Also Search For and People Also Ask

Both PASF and PAA are there to make searching easier by giving more info, but they work a bit differently. PASF shows related searches while PAA gives questions and answers right in the search results. Their placement on Google may keep on changing over time.

Also Read: Debloat Windows 10: Make It Fast (EASY Command)

Wrapping Up

Google’s “People Also Search For” feature is a helpful tool for people in marketing and SEO. It shows what grabs people’s attention online. Just search for something on Google, and look on the right side of the page. You’ll find a box with a definition and other information, and right below that, you’ll see what else people are searching for. By exploring this, you can gear your content to appear on the first page of the search results.


1. What is “People Also Search For”?

People Also Search For refers to related search queries that users typically search when searching for a specific topic or keyword. These additional suggestions often provide insights into relevant keywords related to the original query asked by people.

2. What is the difference between “People Also Search For” and “People Also Ask”?

The main difference between them is the format in which the related information is shown. The People Also Ask shows related searches that are displayed at the bottom of Google SERP. People Also Search For usually appears in Google search results as a list of related questions (with answers). Both give apt additional keywords, information, and insights that should be provided but in slightly different ways.

3. Are “People Also Ask” and “People Also Search For” features important for SEO?

These provide insights into the topics your target audience is actively searching for. By paying attention to these sections you can draw many visitors to your website and establish yourself as a reliable authority, in your specific field of expertise.

4. How can I optimize my content for the “People Also Ask” and “People Also Search For” features?

To enhance the performance of your content, first research everything you get with both of these features. Then, develop informative content that directly tackles these search queries. It is important to ensure that your content is well-organized and easily comprehensible.

Mahak Saluja
Mahak Saluja

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